Leifheit Media Center

In an effort to better serve its customers, Leifheit International USA has developed a new e-commerce shopping site: http://www.leifheitus.com

Features on this new site include the following:

• Links to Leifheit USA social media sites
• Product sales and promotions
• Product videos
• Product manuals

…and there are still more features to come.

August 2009 (Melville NY) Amazon.com is rolling out a bumper crop of books on canning and preserving foods. The New York Times ran a hefty story on canning. Newspapers across the country are featuring articles and canning recipes for everything from pickles to plum jam. Online, food-focused Twitter posts and blog entries are packed with food preservation ideas and information. Indeed, a major “canvolution” underway. And Canning Across America is stirring up the canning excitement with a nationwide kickoff August 29-30.

As summer heats up and fresh produce is harvested, a growing number of home gardeners and fervent farmers-market shoppers will be carrying out the age-old tradition of canning – many for the first time. Their motivation? To have wholesome or locally grown foods available in their own kitchens during off-seasons; to save money on store-bought staples; and to share the bounty with personal, flavorful gifts from the kitchen.

This robust trend is driving up the demand for durable food preserving equipment such as pressure cookers, slow cookers and a variety of kitchen tools and airtight storage systems. The good news for consumers is that these investments are generally a great value, delivering years of reliable service.

Leifheit International USA is among the companies seeing an increase in sales tied to canning interest. Leifheit’s product line of high-quality cherry stoners, funnels, strainers and uniquely shaped canning jars have certainly gained attention. Celebrity food stylists and gourmet cooks have been among those choosing to preserve their culinary creations in Leifheit’s classy European glass jars.

Leifheit AG is a leading manufacturer of quality-household products based in Nassau, Germany. Based in Melville, N.Y, Leifheit International USA, is a wholly owned subsidiary of Leifheit AG. For information on Leifheit, visit www.leifheitusa.com, www.leifheitusamedia.com or call toll-free 1-866-MYLEIFHEIT (695-3434).

New Leifheit USA Products are Trend-Ready!

Melville, N.Y.- Earlier this year, at the International Home + Housewares Show in Chicago, experts revealed the hottest trends in housewares for 2010. Buyers looking to tap into these trends will be thrilled with the new products that will be available at the Leifheit International USA booth (North Hall 3853) at the Gourmet Housewares Show in San Francisco, Aug. 8-10, 2009.

Leifheit USA has long catered to creative and culinary types. It just so happens that the quality, durability and design features for which Leifheit is famous are now right on-target with 2010 trends. The following are a few examples of new Leifheit USA products (there are more than 100 new this year!) that cater to the demands and desires of today’s customers.

Trend: Burrowing
People are spending more time at home, cooking and entertaining in their own kitchens – and having fun doing it. Many are taking the opportunity to practice and perfect their culinary skills to impress their friends and family.
•    Leifheit USA has two new extensive lines of kitchen tools: the 29-piece Proline and 42-piece Comfortline. Both contain all the kitchen essentials – and more than a few luxury gadgets. (SMRP ranging from $6-50 per item).
•    Leifheit’s Soehnle kitchen scales are becoming increasingly popular among home chefs who recognize a scale’s importance for cooking and baking accuracy as well as for monitoring nutritional value. Leifheit’s new scales of note: The Flip, a clever round scale (comes in silver and white) with sensor keys and the ability to measure both liquid and dry ingredients (SMRP $40); the Olympia, a compact scale with a generous weighing platform (SMRP $35); and the Olympia Plus, the Olympia plus a high-quality bowl (SMRP $40).

Trend:  Whimsical and Retro Designs; and Color!
From tabletop settings to appliances, people are looking for uplifting colors and designs to brighten up the kitchens where they are now spending more time.
•    Leifheit has lively colors aplenty. The notebook-slim, glass-top Soehnle Page kitchen scale (SMRP $40) is now available in red, green, orange, yellow, blue and silver (plus a modern black and white design). And the Soehnle Retro scale (SMRP $120) is a proven attention-grabber in shiny candy-apple red.
•    Bright red also accents the gleaming white Comfortline collection of kitchen tools and gadgets.
•    The plump and popular Columbus insulated carafe (SMRP $30) now comes in a rainbow of hues: translucent yellow, green and turquoise; opaque blue, red and white. The sleek new Tondo carafe (SMRP $20) also comes in opaque blue, red and white. The new Bolero carafe (SMRP $20) takes a slightly different approach with deep, frosty shades of coffee, black, dark blue and white. All carafes keep beverages hot or cold for 12 hours.

Trend: Living within Means
More and more people are saving money in the kitchen by gardening, shopping at farmers markets, buying in bulk – and preparing and preserving foods themselves (and sharing preserved foods in pretty jars as gifts).
•    Leifheit has a selection of uniquely shaped canning jars in a full range of sizes (SMRP ranging from $15-23 per set of 6). The jazzy design of these jars is not only pretty, but also practical; the marquis shape saves space.
•    Leifheit’s 2009 catalog is packed with a variety of kitchen tools that make food prep and preservation easy and affordable, including apple corers, micro-cut graters and slicers, choppers, cherry stoners, strainers and funnels.

Indeed, Leifheit USA is ready for the Gourmet Housewares Show — and to meet the demand created by these hot trends.